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HOW TO ANSWER: Why Should We Hire You?

After all, the whole interview process is about answering this question: Why should we hire you instead of one of the many other well-qualified applicants?

Every interview question is an attempt to gather information to inform this hiring decision. Many interviewers will also specifically ask you to make your case with one of these questions:

  • Why would you be a good fit for this position?
  • What makes you unique?
  • Why are you the best person for this job?
  • Explain why your background and experience would be a good fit for this job.

To close the deal on a job offer, you MUST be prepared with a concise summary of the top reasons to choose you. Even if your interviewer doesn’t ask one of these questions in so many words, you should be prepared to tell them about yourself and communicate your top reasons for why you are the best person for this job.

Our full video curriculum inside Big Interview has full lessons on answering “why should we hire you?” and many other questions!

The interviewer’s job is to hire the best person for the position. Most of the candidates that make it to the interview stage are qualified for the job. The winning candidate must be more than qualified, especially in a very competitive job market.

Every hire is a risk for the company. Your interviewer will also be taking a personal career risk in recommending a particular candidate to hire. If the candidate performs well, Mr. Interviewer looks brilliant and gets a pat on the back (and maybe a bigger annual bonus).

If the candidate turns out to be a dud (doesn’t perform well, doesn’t get along with the team, leaves the job prematurely, etc.), the interviewer looks like a dummy and his professional reputation suffers.

With this question, your interviewer is asking you to sell him on you and your status as the best person for the position. Make his job easier by convincing him that:

  • You can do the work and deliver exceptional results
  • You will fit in beautifully and be a great addition to the team
  • You possess a combination of skills and experience that make you stand out from the crowd
  • Hiring you will make him look smart and make his life easier

Inside Big Interview

Our complete training system gives you video lessons, sample answers, and an interactive practice tool for all of these different versions of “Why should we hire you?”
Land Your Dream Job

Why Should We Hire You?

This is your chance to wow them with your highlight reel. Your answer should summarize the top three or four best reasons to hire you. It’s better to have three or four strong reasons with memorable descriptions and/or examples than to rattle off a laundry list of twelve strengths without context.

This is an opportunity to reiterate your most impressive strengths and/or describe your most memorable selling points, tailored to align with the top requirements in the job description. Your 3-4 bullet points could include a combination of the following:

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  • Industry experience
  • Experience in performing certain tasks or duties
  • Technical skills
  • Soft skills
  • Key accomplishments
  • Awards/accolades
  • Education/training

One approach is to mention any unique combination of skills(s) and experience that you possess. For example, many candidates may have strong programming skills, but what if you combine those with the team leadership experience that others don’t have? It sounds like a great recipe for a senior programmer. Explain why in your answer.

Most job seekers should be able to develop a standard answer to this question that can be customized a bit for each opportunity. Here’s how:

Step 1: Brainstorm: “Why Should We Hire You?”

To get started, review the job description (or a representative job description if you don’t have an interview lined up right now) and your resume and ask yourself these questions:

  • What are the most important qualifications for this position from the company’s perspective?
  • In which of these areas do I really shine?
  • What are my most impressive accomplishments?
  • What makes me different from the typical candidate?

Brainstorm and jot down everything that comes to mind.

Step 2: Structure Your Sales Pitch

Next, choose the 3-4 bullet points that make the strongest argument for you. Use those bullet points to structure your sales pitch. Don’t write a script to memorize — simply capture the bullet points that you want to convey. Each bullet will describe the selling point with a brief explanation and/or example for context.

Keep it concise — you still want to keep your answer in the 1-2 minute range so you won’t be able to rattle off every skill and accomplishment on your resume.

This is your chance to demonstrate to them what you will bring to the position. However, you have to really think about what sets you apart from the competition and explain why your background and experience would be a good fit for this job.

Step 3: Practice

Once you feel pretty good about the points you want to make, it’s time to practice. Again, it’s not a good idea to memorize a script — you can end up sounding like a robot or feel more nervous because of pressure to remember specific wording.

The better approach is to capture your bullet points, study them, and then practice until you feel comfortable talking about them off the cuff. Your answer should come out a little bit different each time, but it should always cover the points that you want to make.

Remember: It’s also very important to come across as confident and enthusiastic when you deliver your pitch. Make them believe in you — your abilities and your commitment.

If you project confidence (even if you have to fake it a little), you’re more likely to make a strong impression. As for enthusiasm, keep in mind that true passion for the work required is a pretty compelling selling point. Yes, experience and qualifications are important, but the right attitude can definitely give you an edge over those with similar professional backgrounds.

Practice Here!

Prepare with Big Interview and our interactive practice tool! Choose from dozens of Practice Sets that set you up for success every time!
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You can also use the interactive practice tool inside Big Interview to help you prepare.

After many years of experience in recruiting and hiring, I’d rather hire someone who has a little less experience, but who is driven and motivated to learn and succeed.

Why Should We Hire You – Best Sample Answers

Answer Sample 1: Project Manager

“Well, I have all of the skills and experience that you’re looking for and I’m confident that I would be a superstar in this project management role.It’s not just my background leading successful projects for top companies — or my people skills, which have helped me develop great relationships with developers, vendors, and senior managers alike. But I’m also passionate about this industry and I’m driven to deliver high-quality work.”

Why We Like It:

She has a lot of confidence and is able to concisely sum up how she meets the position’s top requirements (project management experience, relationship and team skills). This answer is a little bit general and could perhaps be further strengthened with examples (describing a successful project, naming one of those top companies, offering evidence of those great relationships).

However, assuming that the candidate has already discussed some specifics of her past roles, this answer does a good job of reiterating and emphasizing. She doesn’t make the interviewer put all of the pieces together on his own.

She does it for him and naturally does it with a very positive spin. We also really like the last line: What’s not to love about passion, drive, and high-quality work?

Answer Sample 2: Programmer / Developer

“Honestly, I almost feel like the job description was written with me in mind. I have the 6 years of programming experience you’re looking for, a track record of successful projects, and proven expertise in agile development processes. At the same time, I have developed my communication skills from working directly with senior managers, which means I am well prepared to work on high-profile, cross-department projects. I have the experience to start contributing from day one and I am truly excited about the prospect of getting started.”

Why We Like It:

This is another good approach to summing up key qualifications and demonstrating a great fit with the position requirements. In particular, this candidate is likely to win points with “the experience to start contributing from day one.” He won’t need much training or hand-holding and that’s attractive to any employer.

Answer Sample 3: New College Grad / Fresher

“I have the experience and the attitude to excel in this production assistant position. I have almost two years of television production experience — including two summers interning at The Ellen Show, where I was exposed to all aspects of TV production and worked so hard the first summer that they invited me back for a second summer and gave me more responsibilities. During my senior year at UC San Diego, I have been working part-time for a production company, where I have served in an assistant role but also recently had the chance to help edit several episodes. I have a reputation for getting things done — and with a smile on my face.

That’s because I love working in the television industry and am excited to learn and get experience in every way possible.”

Why We Like It:

This candidate has some nice internship and part-time experience, but she’s a new college grad and doesn’t have any full-time positions to talk about.

This answer highlights the experience that she does have (and the fact that she performed well — she was invited back to her internship and was given an opportunity to edit at her part-time job).

She also expresses her enthusiasm for the job and her strong work ethic. These qualities are important for an entry-level hire, who will likely be doing quite a bit of grunt work at first. Overall, it’s a great answer to the “why should we hire you?” interview question.

Common Mistakes When Answering

“Why Should We Hire You?”

Ask any salesperson. It’s tough to close a deal in a buyer’s market. Many candidates sabotage themselves with avoidable mistakes.

Lack of preparation

Don’t try to wing it. You should take the time to prepare your 3-4 bullet points and look for opportunities to customize for any new opportunity. Then, you must PRACTICE delivering your sales pitch until it feels comfortable.

This is best done out loud, either in front of a mirror or in front of someone you trust who won’t hesitate to point out areas you could improve.

And of course, Big Interview is specifically designed to quiz you on practice questions and give you the opportunity to record yourself answering as many times as you’d like.

You can even send your recordings to others for review to give you helpful feedback on your interview performance.


This is not the time to be modest or self-deprecating. You must know how to answer what makes you unique. This will require some practice if you are naturally a bit modest.

You don’t have to be super-confident like the candidate in the video example above. You can use your own style. If you’re not comfortable making value statements about yourself (i.e. “I am the perfect candidate.”), you can stick to fact (“I have ten years of experience, got promoted, broke the sales record, won the award, delivered on time and on budget, received kudos from my manager/client, etc.”)

Another way to “sell” yourself with facts is to quote other people’s opinions. Quote your manger, “My manager told me that he’s never seen anyone with more advanced Excel skills.” You can also reference your general reputation: “I have a reputation for always closing the deal” or “I have a history of always completing my projects ahead of schedule.”

Being too general

Do your best to add some personality to your answer. Don’t simply rattle off the bullet points listed in the job description. Really think about what makes you unique and express it in your own voice.

Talking too much

Remember the law of answering interview questions: You should limit each answer to 1-2 minutes in length (not counting any follow-up questions or requests for additional detail).

If you try to walk through your entire resume when answering this question, the interviewer is likely to tune out.

Focus on your most compelling selling points. Keep in mind that you’ll be more believable if you focus on a few strengths and don’t try to claim that you are a master of every business skill imaginable.

What If They Don’t Ask Me?

This is a very effective interview question, but not every hiring manager realizes that. What if you prepare a beautiful pitch and they never ask you why you’re the best candidate?

You may have to look for an opportunity to share your thoughts on the subject. At a minimum, the process of preparing the answer will help to inform your response to other questions including:

Our full Big Interview training system also has a complete library of interviews and questions for your industry and experience level.

Also, remember that a good salesperson always finds a way to deliver his pitch. One approach is to wait for an opening at the end of the interview — maybe after you have asked your questions and the interviewer asks if there is anything else on your mind. You could lead in with a transition like: “I just want to say that I’m very interested in the position and I think I would be a great asset in the role because…”

For those of you in the tech field, here is an interesting candidate coaching session for software engineers conducted by Google

Pamela Skillings

Chief Interview Coach

Pamela Skillings is co-founder of Big Interview. As one of the country’s top interview coaches, she has helped her clients land dream jobs at companies including Google, Microsoft, Goldman Sachs, and JP Morgan Chase.

She also has more than 15 years of experience training and advising managers at organizations from American Express to the City of New York.

She is an adjunct professor at New York University and an instructor at the American Management Association.

Помогите пож-ста нужно написать письмо (от него зависит моя четвертная оценка)
Умоляю .

You have 30 minutes to do this task.
You have received a letter from your English-speaking pen friend Stan.
… I’m thinking about getting a pet. They seem like a lot of fun and it would be great to have one around the house to play with.… What kind of pet do you think I should get and why? … Where should I get a pet from – an animal shelter or a pet shop? … How do you take care of a pet? …
Write him a letter and answer his 3 questions.
Write 100–120 words. Remember the rules of letter writing.

  • Попроси больше объяснений
  • Следить
  • Отметить нарушение

Vladengol 25.10.2020


Проверено экспертом

В правом верхнем углу по порядку пишешь Flat № (и номер своей квартиры), строчкой ниже номер дома, улицу (37, Energeticov street) строчкой ниже город, индекс (Moscow, 555555) ДВУМЯ строчками ниже число (25 October, 2020) далее пропускаешь 2 строчки и слева с красной строки пишешь
Dear Stan,
Thank you for your letteк. It was so great to hear from you. I`m so sorry I haven`t answer you earlier but I was very busy.
(красная строка) You asked me about getting a pet. Wow, it`s so cool! Of course, you should have pet. I think, you should get a cat, `cause it`s the most quiet animals and they don`t have to be walked. In my opinion, you should get pet from an animal shelter. There`re too many homeless animals there. I take care of my pet. I feed it, clean up after it.
( Красная строка) Well, it`s time to do my homework. Looking forward to your reply.
(красная строка) Best wishes,
(кр. строка) Derek.

Interview Question: “Why Should We Hire You?”

When a hiring manager asks you, “Why should we hire you?” they are really asking, “What makes you the best fit for this position?” Your answer to this question should be a concise sales pitch that explains what you have to offer the employer.

What the Interviewer Really Wants to Know

Remember, employers hire workers to solve a problem, whether it’s boosting sales, streamlining processes, or building a brand. Your goal when making your pitch is to show that you’re the best person to solve that problem. Interviewers ask questions about why you should be hired to measure how you qualify for the job and fit in with the company.

How to Answer “Why Should We Hire You?”

First of all, try not to feel overwhelmed by the process. We’re going to start by matching your qualifications to the job requirements, brainstorming how these qualifications play out in real life, and then reviewing what makes you stand out as a candidate. Jot down notes as you go through each step. Then we’ll work to combine them into a concise answer.

When you’re getting ready for the interview, take a moment to review the job description. Make a list of the requirements for the position, including personality traits, skills, and qualifications. Then, make a list of the qualities you have that fit those requirements.

Select five to seven of your strengths that correspond closely to the job requirements, and use these as the core for your answer regarding what distinguishes you as a candidate.

If you’re unsure of where to start, review how to match your qualifications to a job. Don’t forget to think beyond the job description and consider which of your skills and accomplishments make you a better candidate than the competition.

For example, maybe you have an additional certification that makes you more knowledgeable about the company’s product than a typical salesperson. When you’re honing your pitch, remember to be positive and to reiterate your interest in the company and the position.

Watch Now: 3 Sample Answers to “Why Should We Hire You?”

Examples of the Best Answers

Review some sample answers that you can use to help you frame your own response to the question.

Example Answer #1

Based on what you’ve said and from the research I’ve done, your company is looking for an administrative assistant who is both strong in interpersonal skills and in tech skills. I believe my experience aligns and makes me a great fit. I’m an effective communicator who is skilled in giving oral presentations, speaking on the phone, and communicating via email. I’m also fluent in a number of relevant software programs, including content management systems and spreadsheet suites. I’d love to bring my diverse skill set to your company.

Why It Works: The response makes a match between the requirements that the employer lists in the job posting and the candidate’s qualifications and skill set, showing the hiring manager why the applicant is a good fit for the job.

Example Answer #2

You describe in the job listing that you’re looking for a special education assistant teacher with an abundance of patience and compassion. Having served as a tutor at a summer school for dyslexic children for the past two years, I’ve developed my ability to be extremely patient while still achieving academic gains with my students. My experience teaching phonics to children aged 6 to 18 has taught me strategies for working with children of all ages and abilities, always with a smile.

Why It Works: With this response, the interviewee includes an anecdote to illustrate their qualifications. You’ll make a much stronger case by showing rather than telling.

Whenever you tell a story about how your skills and abilities play out at work, be sure to conclude with any positive outcomes that resulted from the actions you took.

Example Answer #3

My experience with technology and, in particular, my ability to maintain and update websites, make me a good match for this position. In my most recent role, I was responsible for maintaining our department web page. This required me to update student and faculty profiles, and post information about upcoming events. In my free time, I learned to code in JavaScript and Swift. I then used my coding skills to revamp our homepage and received praise from our department head and the Dean of Students for my initiative. I would love to bring my coding skills and my general passion for learning new technologies to this position.

Why It Works: The interviewer wants to know how you stand out among the other applicants. This response focuses on the qualities that are different from what other interviewees might offer, or are more difficult to find in candidates generally.

You’ve explained that you’re looking for a sales executive who is able to effectively manage over a dozen employees. In my 15 years of experience as a sales manager, I’ve developed strong motivational and team-building skills. I was twice awarded manager-of-the-year for my innovative strategies for motivating employees to meet and surpass quarterly deadlines. If hired, I will apply my leadership abilities and strategies to achieve profit gains in this position.

Why It Works: This response provides details on the candidate’s experience, successes, and key qualifications for the role, while highlighting related success.

Tips for Giving the Best Answer

Show how you will add value. For each qualification or strength that you’ve identified, think of a specific time where you used that trait to achieve something. Think about any other skills you may have that would add extra value, or any previous professional, personal, or volunteer experiences that provide you with a unique perspective. Ultimately, this is your chance to tell the interviewer why you would be an invaluable employee.

Keep your response short and focused. You want your answer to be brief. Select one or two specific qualities from the list you created to emphasize in your sales pitch. If you aren’t sure which to include, take another look at the job description and use your analytical skills to determine which qualifications would add the greatest business value.

Tell a story. Take your qualifications and share a brief story that illustrates how you’ve effectively used them in a previous work experience. Begin by discussing what you believe the employer is looking for, and then explain, using your qualification and your anecdote, how you fulfill that need. Your answer should be no more than one to two minutes long.

What Not to Say

Don’t give a memorized response. While it’s important to practice this pitch for a fluid delivery, don’t go crazy trying to memorize it. Rather, have a general idea of what you’re going to say and tailor it based on how the interview is going. For example, if an interviewer indicates that another quality or skill is more valuable to the organization, then you should be sure to work that into your response.

Don’t make it about you. The hiring manager is looking for what you can offer the company, not what they can do for you. Focus on your key strengths and qualifications for the job, rather than on what you are looking for in your next position.

The Way You Read Books Says A Lot About Your Intelligence, Here’s Why

This is why the smartest people in the world own tons of books they don’t read.

If you love to read as much as I do, walking into a bookstore as an adult feels exactly like walking into a candy store as a kid.

The shelves are lined with the wisdom of humanity, insights that each author has spent years refining. It’s all right there at your fingertips, condensed into a format that you can curl up with.

So naturally, you pull out your credit card or press the ‘Buy Now’ button.

And the books pile up. On your shelves. In your bedroom. In your car. Maybe even your bathroom.

The most dedicated book addicts find space where there was previously none:

And as the books pile up, so does your guilt. Guilt at not reading all of the books you buy. Guilt at not finishing the books you start.

If this describes you, I have good news for you.

“Even if you do not have the time to read them all, overstuffing your bookshelf or e-reader is good for you.” Jessica Stillman

As I will explain in this article, for people who actually put in the time to read and learn how to learn, unread books strewn across the house might actually be a sign of intelligence rather than the lack of it.

Not only is having tons of unfinished books around a sign of smarts, it also puts you in great company. I finally let go of my own guilt when I did a deep dive into the reading habits of luminary entrepreneurs and informally surveyed my most successful friends. Most of them only read 20 to 40 percent of the books they purchase. Many of them were reading over 10 books at once.

In fact, one of the most avid readers in the tech scene and a self-made billionaire entrepreneur, estimates…

“I maybe start half the books I get, and I probably finish a third of the books I start. And that works out to finishing 1–2 books per week.” — Patrick Collison

What’s going on here?

As I’ve studied the reading habits of others in addition to the enormous changes in our knowledge society, I’ve become convinced that our new times call for new ways of searching for, filtering, consuming, and applying knowledge in order to improve our lives.

The explosion of information in different mediums and formats, research tools to find the best information, and new apps to consume the information don’t just call for more reading. These call for new ways of reading.

Getting lost in fiction the old-fashioned way is still a big part of my reading life, but when I am reading to learn rather than to relax, I now use a variety of shortcuts and strategies to choose what books to buy and how to read them.

What follows are the smartest non-fiction reading hacks I’ve come across from world-class entrepreneurs.

Smart reading hack 1: View books as an experiment

My friend Emerson Spartz, a successful serial entrepreneur and investor who has read thousands of books, makes a compelling case that buying a book is an experiment. On the cost side, you’ll need to spend about $15 and some time. But on the upside, a book can change your life. That’s a pretty good bet!

What we know about experimentation is that the more “smart” experiments you perform, the more likely you are to find a breakthrough experiment that changes everything. The most eminent scientists and successful companies are typically the ones who perform the most experiments.

In my experience, I need to research, purchase, and explore 10 books before I find one that I consider to be breakthrough knowledge.

Inherent in being a good experimenter is being OK with the losses. Therefore, remember that every time you purchase a book that turns out to be a dud, you are just one step closer to a book that will change your life.

Smart reading hack 2: Do Fractal Reading

We’ve reached an inflection point as a knowledge society. The metadata that books generate (i.e., author interviews, author presentations, book summaries, reviews, quotes, first and last chapters, etc.) is often just as valuable as the book itself.

  • It’s free. This allows you to try more books before you buy them. Therefore, each book buying “experiment” has better odds of succeeding.
  • It’s multimedia. You can access this information as text, audio, and video, which makes it easier to incorporate into your lifestyle (e.g., your daily commute or chores).
  • It has a high signal-to-noise ratio. The shortened formats cut out the fluff and get right to the big ideas.

Just as a book is a condensed version of an author’s best ideas, the book’s metadata is a condensed version of the book.

Therefore, I call this type of reading ‘Fractal Reading’ because fractals are objects where the same patterns happen at different levels of scale.

We’ve reached a moment where it might be more useful and convenient to spend one’s non-fiction reading time “Fractal Reading” rather than reading one whole book cover to cover. For example, I’d estimate I spend 50% of my deliberate learning time focused on Fractal Reading rather than deep, sequential reading. This helps me more effectively select which books to go deep on and understand the most important and relevant sections of a book so I can jump right to them. In most cases, doing Fractal Reading on 5 books is more valuable and engaging to me than consuming one book cover-to-cover.

Here’s how to do it:

  • Read 2–3 book summaries (Google search). For almost any book, you’ll find several book summaries, which often contain the best information in the book (the 20 percent of ideas that create 80 percent of value). And to clarify, I’m only talking about nonfiction books here. This, of course, would not be relevant to fiction.
  • Listen to an author interview (podcast, Google). Interviews are engaging, and the interviewer does the work for you, asking the author the most pertinent and compelling questions they’ve gleaned from reading the book.
  • Watch an author presentation (TED, Google, or university talk). When an author is forced to whittle down a 200-page book into a 20-minute talk, they share their biggest idea and best story.
  • Read the most helpful 1-star, 2-star, 3-star, 4-star, and 5-star reviews (Amazon). Amazon helps us all quickly sort the most well thought-out reviews from readers who loved the book down to those who hated it.
  • Read the first and last chapters of the book. The first and last chapters of a book often contain the most valuable content in it (this obviously doesn’t work if you’re hoping to get lost in a novel). In addition, the first and last paragraphs of each chapter contain the big ideas of each chapter. With Google Books, ebook free samples, and Amazon’s Look Inside feature, it’s often possible to get the first and last chapter of a book for free.

Smart reading hack 3: View your unread books as a reminder of how little you know

Intellectual humility isn’t valuable just because it’s a virtue. It’s valuable because it gives us a more realistic conception of ourselves and our place in the world, which helps us conduct our lives more effectively and harmoniously. For example, humility helps us make better decisions and inspires us to learn more.

Here’s how I think of it: there are billions of people who have been creating and documenting their knowledge for thousands of years. What we know compared to what humanity has collectively discovered is but a drop in the ocean. And that ocean is growing at a speed we can’t even fathom. Most of the scientists who have ever lived are alive today!

To take things even further, when it comes to all of the knowledge that humanity could discover and what we’ve already discovered as a species, the difference is more like a grain of sand in the universe. So there are three levels of humility we should have:

  1. Personal Knowledge
  2. Humanity’s Current Knowledge
  3. All Potential Knowledge

Yet, when it comes to day-to-day lived experience, it feels like we know way more than we actually do. On our good days, many of us feel like we have this ‘life thing’ figured out. Like we are at the end of a cycle rather than the beginning. This is because we are constantly reminded of what we know and rarely reminded (if ever) of how little we know.

Sure, we may know conceptually that we don’t know everything, but we don’t physically see it. I was recently reminded of this when I spent two hours touring through two of Princeton University’s six libraries. I must have walked through 10 football fields of books and academic journals. On the one hand, it was inspiring to see everything I could learn. On the other hand, it was extremely humbling. It helped me see how little I currently know, and it helped me see that even if I spent my whole life just reading, I would still only know a fraction of knowledge out there.

Creating an anti-library by surrounding ourselves with unread books in your home can evoke a similar feeling. Bestselling author and successful investor Nassim Taleb describes the value of an anti-library brilliantly in his book, The Black Swan:

A private library is not an ego-boosting appendage but a research tool. Read books are far less valuable than unread ones. The library should contain as much of what you do not know as your financial means, mortgage rates, and the currently tight real-estate market allows you to put there. You’ll accumulate more knowledge and more books as you grow older, and the growing number of unread books on the shelves will look at you menacingly. Indeed, the more you know, the larger the rows of unread books. Let us call this collection of unread books an antilibrary.

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