Review Bad & Ugly Revealed- UnTrustworthy Store

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First opened in 2020, our Newmarket Flagship is located on Osborne Lane, in the heart of Newmarket – one of Auckland’s most vibrant suburbs.

2-8 Osborne Street
New Zealand
+64 9 280 4230

Store Hours:

9:00 AM – 5:30 PM
9:00 AM – 5:30 PM
9:00 AM – 5:30 PM
9:00 AM – 5:30 PM
9:00 AM – 6:00 PM
10:00 AM – 5:00 PM
11:00 AM – 4:00 PM


Located in one of Wellington’s most famous landmarks, the Old Bank Arcade, our Wellington Flagship first opened back in 2020. Located in the basement level of the arcade, in the heart of Wellington’s business district, no trip to Wellington is complete without a visit to the ILU Flagship.

Shop 1.5
233 Lambton Quay
Old Bank Arcade
New Zealand
+64 4 472 0044

Store Hours:

9:00 AM – 5:30 PM
9:00 AM – 5:30 PM
9:00 AM – 5:30 PM
9:00 AM – 5:30 PM
9:00 AM – 6:00 PM
10:00 AM – 5:00 PM
11:00 AM – 4:00 PM

Shopify Reviews

563 • Bad

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Reviews 563

Thieves! do not use

These guys took my money for premium then issued me an automated email saying I had been terminated with no explanation and no refund. Horrible service, very average platform to begin with and ultimately totally unethical and NOT helping the little guy. They are just taking money from people and running.

Total sham.

TOTAL SHAM. What I ordered, and what I received look nothing alike. All contact info goes nowhere. How do these people sleep at night?

Do not buy anything from this website

Do not buy anything from this website. Specifically Chaneline0. It is a complete scam. I did not receive my order or a refund.

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This is is my experience with dreaded…Bad Shopify

This is is my experience with dreaded Shopify: Bad customer service. Deceptive conduct. Not a shred of corporate ethics, or dignity.
Awkward templates designed to get you to pay for redesign.
Would NEVER recommend to anyone.

Terrible Shopify Review – Hope Everyone Reads This and Stays Away From

If I could go back and not use shopify I would never touch their website.

Just posting up my negative shopify review so others can read it and hopefully make the decision not to use them.

I needed a website for my small cafe and saw all the advertising that was doing so thought they must be good, oh how I was wrong. When I selected a template and made text and image changes to it would never save, the website was very slow at loading and would not load properly on mobile phones that we were testing on.

The support you review from shopify is terrible, they simple do not care and tell you to watch a youtube video to fix the problem.

We have since cancelled our website with them but they continue to take money out of our credit card without our authorization.

I hope this review of shopify helps other users not to use them and go elsewhere.

I not recommend to anybody Sopify…

Bully, Thug, Callous – 3 Adjectives to Describe

Shopify deleted my store, with no warning. I was completely bullied, harassed, and victimized by an unscrupulous member of their risk management team who was on a major power trip. I called customer service 3 times: all 3 times, the customer service agent was very pleasant but basically powerless to do anything at all because of “lack of knowledge”; “inability to see system”; etc. I was told to simply respond back to Micheal the bully and ask correspond with him. Which is really not a good enough response at all.

At this point in time, for someone to be allowed to arbitarily close your store with no justification; is completely and utterly unacceptable. People are losing their jobs across the US and the world; and, this unscrupulous Shopify person has been allowed to pull the rug from under my business because he has a personal issue with me. He is spineless and spiteful. However, blame Shopify for giving the likes of Micheal the latitude to do something like this. There is clearly no oversight whatsoever; and people in Shopify can do whatever they want to do, whenever they want to do it.

So. buyers beware. I would HIGHLY recommend using another platform where you have a lot more control over your livelihood. Shopify and its team are dangerous and could not give a toss. So, be VERY CAREFUL. USE ANOTHER PLATFORM. I can not stress this enough.

NOTHING is free with Shoify

NOTHING is free with Shoify! You pay for everything, the upsells are crazy. The worst part about it is the super long wait times to talk with somebody over the phone. I get it theres a nationwide pandemic, but you claim to have hundreds of customer reps around the world, WHERE? They just want your money folks, Im trying to make some buck in dropshipping but their pricing really takes a hit on your pockets.

Washing their hands of fraud

Washing their hands of fraud
I purchased an item via the Shopify platform only to have the shop that I purchased it from miraculously disappear from the platform and all tracking links for my order to stop working. I reached out to Shopify hoping for their assistance but received a mixture of deflecting template answers along the lines of “we are only a platform”, “we can’t provide you with any information about the process”. I appreciate that there are data protection laws in place, I didn’t want the address of the seller but their whole attitude of “people can commit fraud on our website and we don’t care” is a sad business model and terrible display of customer service. They need to take more responsibility for actions occurring on their platform and stop hiding behind ridiculous excuse templates.

I want my money Back I been looking for…

I want my money Back I been looking for my order four 3 months

The company I ordered from did not…

The company I ordered from did not exist. They just steal.

Rip offs

Scammers should not be allowed on the net. People work hard for their money. If the items that were supposed to be promised for the money were not needed all of these good people would not have ordered the items represented. I surely am going to advise my friends to stay as far away from this website as possible.

I got scamme for my bed it’s ok I got a…

I got scamme for my bed it’s ok I got a lawyer on this case I am coming to get you for stilling money from people I will bring you to justice your baster I work hard for my money I don’t still it to make rich like you I won’t stop to I get you for it everything you stole from people I will get every penny for pain and suffering

Worst service ever

Worst service ever, not reliable at all. After placing a payment for the subscription is currently unavailable. So funny when it happens already 3 times and you send 4 weeks on emails.

DO NOT USE Shopify

I’ve given some time to write this review because my partners and I were extremely shocked, blind-sided and beyond frustrated by how Shopify treated our stores.

First, our goal was too start building two Shopify stores over the course of 3-6 months which would not sell any products. Only have an updated blog (every week) so we can start generating organic traffic using our SEO techniques for our industry (Decor & Furniture). We completed our first store (with only the blog and home page) in the beginning of December of 2020. Our Shopify plan we were paying every month was their $79.99 plan. We also were paying for some Facebook and Instagram ads from December until the beginning of February for our pre-launch campaign (to generate subscribers and identify a relevant target market). So, by the end of January, everything was working smoothly and we were starting to see some organic growth with our SEO techniques being used on our updates blog. Because it was working we decided to launch our second store (with the same type of products, only in a different country). Everything was the same. The second store had no products being sold and only had a blog and home page (with the blog being updated frequently). What happened next, is absolutely UNBELIEVABLE. When editing our second site, the site all-of-sudden became unavailable. I could not login to the sites editor nor could I even login to the dashboard. So I contacted Shopify via their chat option to ask what the issue was (Remember at this point the first store we started in December was still up). The customer support representative told me that the account has been forwarded to their risk department and that I should wait until they inform me of what the issue(s) are. So I waited patiently. Two days later I received an email from the risk department stating that our Shopify store has been officially closed and they could not even tell us why they shut our store down. To give you a better idea of our business. 1. We are not a drop shipping store
2. We manufacture and design all of our products internally
3. We do not create or sell illegal products (we make home decor and furniture products)
4. We did not violate any of the terms and conditions which Shopify states for all their merchant stores (I’ve read through it multiple times and have understood we didn’t do anything to violate these terms set out by Shopify).

Now remember, this happened 4 months after Shopify has been collecting payments from both of our stores (one store being 4 months of payments. the other store being 1 month of payment).

So my next action was to call Shopify’s number you speak to them directly. The person who I spoke with told me there was nothing she could do and that if the risk department says they made a final decision to close the store then this is final. She only had one recommendation, which was to email the risk department back (which I did). The risk department replied the next day and said they’re not at liberty to disclose any information on why they closed our store.

During this situation (the same day they closed our newest store), I checked our first store we opened in December to see if it also got shut down. And it was. We were completely shocked at why this happened but also Shopify’s complete and utter-lack of effort / nor showing any professionalism whatsoever to inform us of the problems they had with our store. You would think that after being a paying customer at least they would have the curtesy of informing us of why this happened. But they didn’t.

Imagine our stores were making money and selling products?! This situation would be much EXTREMELY worse.

We are extremely put-off that Shopify had the capability of shutting down our store down w/o even speaking to us about fixing any problems that they had.

Do NOT use Shopify. They have no respect for your hard-work, time and money you give in creating a store with them and they have no problem shutting you down w/o any explanation on why.

50 Exceptional Online Stores Built on Shopify

Today we’d like to introduce you to 50+ outstanding Shopify stores. These businesses serve as great inspiration for all entrepreneurs who are looking to start their own online store.

Take a stroll down their digital isles and note what these stores are getting right: company logos, beautiful product photography, great visual branding, clearly defined navigational elements, simple user-friendly layout and convincing call-to-action buttons.

Free Reading List: Online Store Design Tips

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The 50 top Shopify stores for inspiration

1. haus

Furniture and home goods etailer haus uses a sleek, modern design for their Shopify store. It matches the aesthetic of their products.

2. The Critical Slide Society

Australia-based The Critical Slide society sells apparel on a simple, easy-to-navigate website. A plain white background emphasizes products for online shoppers.

Learn More: Learn how to start your own online t-shirt printing business.

3. Studio Proper

“Simplifying everyday experiences with technology.” Studio Proper’s tagline is applicable both to their products and their Shopify store — minimal and simple.

4. Tluxe

2020 Good Design Award Winner Tluxe has just two main features in addition to the navigation on its homepage: a main banner image and an Instagram feed.

5. Quad Lock

An animated GIF of the products in action, curated product collections based on category (ride, run, moto, drive), and social proof in the form of logos come together for Quad Lock, the next in our list of Shopify website examples.

6. The Modern Shop

The Modern Shop uses a white background and a blue accent color to bring products to life with their minimal website design.

7. Brilliant

Minimal product photography and hints of color make Brilliant’s Shopify store simple yet beautiful.

8. The Candi Factory

The Candi Factory uses a simple white background website design and fun product photography. For a brand that has a ton of personality, they put users’ shopping experience first, which is essential for driving conversions.

9. 49th Parallel Roasters

49th Parallel Roasters elevates coffee with a simple approach to their Shopify store. High-quality photography mixed with a few fun illustrative graphics infuse personality into the minimal design.

Hire experts with proven, Shopify-specific skills

Looking for professional help to design your online store? Shopify Experts are a curated community of agencies and freelancers that build and design beautiful custom stores. You can hire them through the Shopify Experts Marketplace and work with them directly through your Shopify Admin.

10. 18 Karat Wholesale

18 Karat Wholesale creates collections that are easy to find and browse for shoppers. This is a strategic move, given that selling wholesale exposes you to a different audience than if you were a direct-to-consumer brand.

11. Luxy Hair

One of the best Shopify stores with minimal design is Luxy Hair. White background, simple call-to-action (CTA) buttons and a focus on the product benefits make a great impression on online shoppers.

12. Biko

You’ll find just four navigation options, but tons of product photography, on Biko’s minimal website. They use their site to highlight products prominently and drive users into the purchase path.

13. Uppercase Magazine

Uppercase Magazine manages to convey fun and playful as part of their brand identity, despite using a simple design. Instead of a busy website, they use bold photography to convey their brand.


Like Uppercase Magazine, UNCONDITIONAL is another on our list of Shopify website examples with white background. They infuse personality into their product photography.

15. Hiut Denim Co.

Hiut Denim Co.’s Shopify store almost looks like a newspaper or editorial site. They steer away from the typical ecommerce feel, giving shoppers a delightful and content-rich shopping experience.

16. Tanner Goods

Sleek and elegant come to mind when you look at the Tanner Good’s Shopify website. They do a great job of letting their leather products and accessories take center stage, while still having an intuitive and easy to browse store layout.

17. Studio Neat

Studio Neat’s website, similar to Studio Proper, uses the product as the main focal point. The homepage features large panels and beautiful photography.

18. So Worth Loving

So Worth Loving has a white background Shopify store with a color palette that adds a pop of color throughout the site.

19. Pop Chart Lab

Pop Chart Lab is another Shopify store example that uses a simple website to highlight their bright, funky products and photography.

20. Hardgraft

Hardgraft is a sophisticated brand, so it only makes sense that their website is equally as sleek and elegant. A light gray background sets the website apart from the status quo.

21. Pipcorn

Pipcorn, an elevated popcorn, uses their website to convey their brand identity: simple and modern, with a focus on quality. The browns and beiges in the color palette also parallel the naturalness of the product.

22. Happiness Abscissa

Perhaps the most minimalistic design on this list of Shopify websites, Happiness Abscissa tucks their main navigation away on the left panel. This gives more screen real estate to feature their fun product photography and graphics.

23. Nick Mayer Art

When you’re selling art, you want to make sure the website is simple enough to not distract from the main selling point. Nick Mayer Art uses a minimal layout with muted colors that add vibrance but also highlight the work.

24. Chubbies

Chubbies is a clothing line made for fun-loving people with a sense of humor. Their clean-looking store pairs well with the bold, colorful photography they use to showcase their products.

25. House of Holland

Apparel and accessory brand House of Holland uses big, bold fonts to make an impression with their Shopify store. The loud design is balanced with simple white background product photography on the shop pages.

26. Penny Arcade

Penny Arcade’s Shopify website almost reminds you of a real-life arcade. Lots of bright colors, plenty of visual stimulation and fun (sometimes crazy) fonts.

27. Madsen

Madsen is bright and bold while also maintaining a sophisticated aesthetic. They balance fun and refinement with a mix of bright and muted colors.

28. Telegramme Paper Co.

Telegramme Paper Co. is a Shopify website example where using different fonts actually works instead of distracts. The use of color livens up the website and helps it pop off the screen.

29. Karton

Karton is a B2B online retailer, but to them, that didn’t mean they had to use a stale website design. Informal fonts and bright accent colors create an interesting and engaging user experience.

30. Tattly

Tattly is one brand that’s not afraid of color. They use bright, solid-colored backgrounds for sections on their site to bring life to the experience but also allow users to navigate easily.

31. Death Wish Coffee

Though Death Wish Coffee’s Shopify website is mostly white, we’ve deemed it bright and bold largely due to the fonts and splashes of red. Not to mention the bold copywriting.

32. Harris Farm Markets

Harris Farm Markets uses several textured off-white backgrounds for different panels on their website. The backgrounds evoke a nature, farm-like feel that matches the brand.

33. EpicMealTime

An interesting store name and unique product photos make this Shopify website example stand out. And how many stores have you seen with a background like this?

34. Little Sparrow

Little Sparrow keeps their website simple but infuses a creative element with a subdued polka-dot background. It’s minimal enough to not be distracting but also playful enough to set it apart.

35. Twelve Saturdays

Instead of opting for a simple gray background, Twelve Saturdays adds texture and dimension to theirs.

36. William Abraham

All-black backgrounds can make many Shopify examples look more luxurious and upscale. William Abraham showcases their products on an all-black website.

37. Cuppow

Cuppow makes reusable food containers look beautiful with their investment in product photography, which is featured prominently throughout the site.


Jewelry brand LITTER showcases their products with simple photography. The website features a mix of close-up photos and lifestyle images.

39. Factory 43

When you sell “quality graphic goods,” you’ll want to showcase that quality to the best of your ability on your online store. Factory 43 uses large images and graphics from their products as the main visuals on their website.

40. Great George Watches

When it comes to selling watches online, high-quality product photos that highlight the fine details and craftsmanship of the product are crucial. Great George Watches puts those images at the forefront in this Shopify example.

41. Henkaa

Henkaa sells dresses and accessories with big beautiful photographs that convey the moments their customers will have in their products. Oftentimes, the photos don’t feature faces, which allows shoppers to more easily imagine themselves in the model’s place.

42. Ball and Buck

Ball and Buck uses large photography on their website to sell the lifestyle their customers aspire to.

43. Hauser

Furniture brand Hauser is a Shopify website example that uses panels and large photos to draw users down the page and bring products to life.

44. Manitobah Mukluks

Manitobah Mukluks sells authentic, handcrafted footwear with a special attention to quality. Large photographs showcase that dedication to handmade perfection.

45. soleRebels

The large photography on soleRebels’s website bring the products to life for shoppers. Lots of close-ups and a consistent look and feel create a cohesive Shopify website.

46. The Great Divide

The Great Divide uses close-up photography of their products on a simple, clean website. The photos showcase the quality of the merchandise.

47. Yoga Rebel

Yoga Rebel uses a lot of outdoor environments to capture amazing lifestyle shots featuring their products. The photos create an impressive and stunning website, making it one of the best Shopify stores we’ve seen.

48. Triangl

Swimsuit brand Triangl uses large lifestyle photography to create a dramatic website experience.

49. BioLite

Outdoor brands have one major thing in common: opportunity for incredibly beautiful photography. BioLite turns cookware into an outdoors experience with big photography all over their Shopify store.

50. Allbirds

Allbirds is a brand with a big personality, and their website matches it. The real star of the show are the large, bright product and lifestyle photos that feature the products themselves and the materials they’re made with.

51. NOVO

There are tons of elevated watch brands online, but NOVO watches didn’t use the same approach as their competitors’ Shopify websites. Instead, they use fonts that look more handwritten and less refined, a bright color palette and no shortage of graphic illustrations.

52. Spacing

At first glance, you might think the Spacing homepage is a news site. But those aren’t articles to click through; they’re products. The unique design showcases the store’s creativity.

53. Zero Gravity

Though the last of our best Shopify stores is on a white background, Zero Gravity is not afraid to use color. The unique store sprinkles playful fonts throughout the site.

Designing your very own Shopify store

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Thanks for subscribing.

You’ll start receiving free tips and resources soon. In the meantime, start building your store with a free 90-day trial of Shopify.

Join 446,005 entrepreneurs who already have a head start.

Get free online marketing tips and resources delivered directly to your inbox.

No charge. Unsubscribe anytime.

Thanks for subscribing.

You’ll start receiving free tips and resources soon. In the meantime, start building your store with a free 90-day trial of Shopify.

Always fresh, sometimes normal.

Organic produce delivered directly to you for up to 40% less than grocery store prices.

Meet Misfits Market

We’re a subscription box of sometimes funny-looking fruits and vegetables making it easy and affordable for all of us to eat healthy. We are dedicated to breaking the cycle of food waste by helping delicious food find a good home. Your home.

How It Works

We source fresh organic produce that farms and stores can’t sell.

You choose your box size and delivery frequency.

We deliver a box of Misfits Market straight to your door.

Our Produce

Has cosmetic blemishes

There wasn’t enough to sell to supermarkets

Needs a few days on the counter

Perfectly delicious, always

Our Boxes

The Mischief

Our smaller starter box

Approximately 10-13 lbs. of organic mixed fruits + veggies
Serves up to 2 people for a week
Ideal for cooking small meals and snacking

The Madness

Our largest selection and variety

Approximately 18-22 lbs. of organic mixed fruits + veggies
Serves up to 5 people for a week
Ideal for families, larger households that cook daily

Our Purpose

Almost half of the food grown by farmers in this country is never sold, but eating healthy keeps getting more expensive. This is a cycle of food waste that needs to end, and there’s a very simple solution to this very ugly problem. Eat Misfits Market.


Save Money

Delicious and nutritious, at incredibly reasonable prices. By sourcing high quality fruits and vegetables that stores can’t or won’t sell, our prices are up to 40% less than you’d find in stores.

Stop Food Waste

Almost half of all produce harvested in the United States is never eaten. Fruits and vegetables go unpicked in fields or get thrown away at the store, simply because they don’t look good.

Better for all of us

Helping farms find a market for the things they grow. Making it easier to put fresh fruits and vegetables at the center of our diet. Rescuing produce from the landfill. Good for everybody.


“Misfits Market, at least, seems intent on trying to do things the right way.”

“Misfits Market wants you to eat ugly produce instead.”

“‘I’m now hooked and talking about Misfits Market to anyone who will listen.’”

“‘Everything is organic. It’s so, so good.’”

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